Our services Web content
Web content - and why it's important
The most important thing about your website is not how it looks or even how it works - it's the content.
The content is why people come to you in the first place. They come to do something, or to find something. They don't come to look at pretty pictures. That's what the Disney Channel is for.
Sadly, our industry is full of amateurs - of people 'having a go' or people who do web sites as an add on for something else they do.
Many website companies are run by IT experts, who may be great at the technical side and giving you a flashy, gimmicky website that works well.
Others are graphic designers, who may give you a site that looks nice, but no-one can figure out how to use it.
Then there are the public relations and marketing people, who insist your site should be so full of 'messages' and 'strategies' that web users give up long before they have found what they want.
We're the professionals
At Moghill we are specialists in websites and how people use them. We are aware people are often in a hurry and have a short attention span, and we recognise that our job is to make it easy for them.
In this world less is better. To get the sale, get the customer and create a positive impression you need to be short and to the point - and that takes practice.
To do that you need a professional website writer and Moghill can provide the expertise you need.
If you want to be taken seriously your website should be:
- Professional-looking;
- Attractive;
- Well written and easy to read;
- Easy to use and find what you want;
- Easy for your customers to contact you;
- Easy to find on search engines.
Your website is your shop window on the world. A good website alone won't get you results, but a bad one is a lost opportunity and may cost you sales.
We can set you up with a website and hand it over to you, or update and develop it for you over time - the choice is yours.
Website writing
Writing for the web and laying content out into pages is a highly-specialised skill.
At Moghill we have more than ten years’ experience of writing effectively for the web and can give your website maximum impact.
We know how to convey the essence of your message:
- As concisely as possible;
- In a way readers will find interesting;
- In a way that will lure search engines
Our copywriting services are included as part of the service with every website we build and we can also re-write your existing site to make sure it hits the spot.