Almost three years ago we wrote a blog post arguing against pop-ups – or interstitials as they are now known – and it remains one of our most popular posts. Now, at last, Google is doing something about them.
interstitials
Why pop-up light boxes are a bad idea
If you spend any time looking around the web, the chances are you will have come across the latest craze that’s pretty much guaranteed to annoy – or at the very least confuse website visitors: Pop up light boxes, also known as interstitials.