NRG Direct Mail had a WordPress website that had been built by another company several years before, but it did not address the needs of the company’s customers or the company itself.
It also emerged that the website was running an out of date – and vulnerable – version of WordPress and all its plug ins were also out of date and the site was not being backed up.[caption id="attachment_1048" align="alignright" width="450"] NRG Direct Mail’s new responsive design website[/caption]
The company had been considering running a Search Engine Optimisation campaign but we successfully argued that the same results could be achieved by
- Targeting the site better towards the needs of customers
- Making it more concise, focussed and to the point
- Implementing a new responsive design, which re-sizes itself to display better on mobile phones and tablet PCs, such as iPads.
What Moghill did
We set about overhauling the current website design, content and SEO completely: An illustration of what can be done within WordPress without changing the website platform.
NRG Direct Mail had already implemented Google Analytics statistics on their website, which meant we already had a wealth of statistical information to draw on about how people were using the website and finding it on web searches. This established that most visitors to the site were not new customers.[caption id="attachment_1051" align="alignright" width="450"] Original NRG Direct Mail website homepage[/caption]
We also looked at the major search terms appropriate for the company’s services and the competitors for those terms.
We interviewed staff about the number of enquiries received via the website and general customer response to it.
Finally we looked at the content and structure of the website as was and produced completely new content much better suited to customers and what they would be looking for.
We also added calls to action and quick contact forms which made it easy for customers to get in touch with the company and a new blog.
We were able to build the new version of the site in a test area while the old site ticked along and until the company was happy with it. Then we moved everything across over a weekend when web traffic was at its lightest.
We then handed over the website, providing training on how to use it and on web writing. We now maintain the site software so that Wordpress and plug-in versions remain up to date and secure and run regular back-ups of the site.
View the site at www.nrgdirectmail.co.uk
What the customer said
Nick Chavasse, NRG Direct Mail Managing Director said: “Patrick and Fiona are a great team and have empathy with their clients.
“I liked the fact that they took the trouble to understand our business and then blend the creative aspects and appropriate web text with the Search Engine Optimisation work.
“An excellent result and already on Page One of Google. You cannot ask for more than that!”[button link="https://www.moghill.co.uk//blog/category/case-studies/" bg_color="#ba2e24"]See more website case studies[/button]