NRG Direct Mail – Website overhaul

NRG Direct Mail logo

The Project

NRG Direct Mail had a WordPress website that had been built by another company several years before, but it did not address the needs of the company’s customers or the company itself.

It also emerged that the website was running an out of date – and vulnerable – version of WordPress and all its plug ins were also out of date and the site was not being backed up.

[caption id="attachment_1048" align="alignright" width="450"]NRG Direct Mail's responsive design website built by Moghill Web Services NRG Direct Mail’s new responsive design website[/caption]

The company had been considering running a Search Engine Optimisation campaign but we successfully argued that the same results could be achieved by

  • Targeting the site better towards the needs of customers
  • Making it more concise, focussed and to the point
  • Implementing a new responsive design, which re-sizes itself to display better on mobile phones and tablet PCs, such as iPads.

What Moghill did

We set about overhauling the current website design, content and SEO completely: An illustration of what can be done within WordPress without changing the website platform.

NRG Direct Mail had already implemented Google Analytics statistics on their website, which meant we already had a wealth of statistical information to draw on about how people were using the website and finding it on web searches. This established that most visitors to the site were not new customers.

[caption id="attachment_1051" align="alignright" width="450"]NRG Direct Mail website before Original NRG Direct Mail website homepage[/caption]

We also looked at the major search terms appropriate for the company’s services and the competitors for those terms.

We interviewed staff about the number of enquiries received via the website and general customer response to it.

Finally we looked at the content and structure of the website as was and produced completely new content much better suited to customers and what they would be looking for.

We also added calls to action and quick contact forms which made it easy for customers to get in touch with the company and a new blog.

We were able to build the new version of the site in a test area while the old site ticked along and until the company was happy with it. Then we moved everything across over a weekend when web traffic was at its lightest.

We then handed over the website, providing training on how to use it and on web writing. We now maintain the site software so that Wordpress and plug-in versions remain up to date and secure and run regular back-ups of the site.

View the site at www.nrgdirectmail.co.uk

What the customer said

Nick Chavasse, NRG Direct Mail Managing Director said: “Patrick and Fiona are a great team and have empathy with their clients.

“I liked the fact that they took the trouble to understand our business and then blend the creative aspects and appropriate web text with the Search Engine Optimisation work.

“An excellent result and already on Page One of Google. You cannot ask for more than that!”

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Hudson Chartered Accountant – Business website

Hudson Chartered Accountant logo

The Project

Louise Hudson set up in business as an independent chartered accountant and business advisor in 2012 and needed a website that reflected her friendly and approachable ethos.

She wanted a website that was simple and uncluttered as well as modern, and we suggested that she adopt the new responsive technology that would allow her site to be viewed as easily on a desktop computer as it can be on a mobile phone or iPad.

What Moghill did

[caption id="attachment_1060" align="alignright" width="450"]Louise Hudson's responsive design website designed by Moghill Web Services Louise Hudson’s responsive design website[/caption]

We took the time to understand Louise and her business aims so that we could produce a website that got the basics across without being stuffy in the way some accountancy websites can be.

We used images and a logo supplied by Louise and created a simple site that is user-friendly and modern with text that is short and to the point yet friendly in tone.

We also integrated the site with Louise’s professional social media profiles on Twitter and LinkedIn.

View the website: www.hudsonlm.co.uk

What they said

Louise Hudson said: “It was a pleasure dealing with Moghill in the construction of my website.

“The website was designed in the way I requested – Fiona and Patrick took time to understand and listen to my requirements and provided a personal, user-friendly and cost-effective site.

“My queries are dealt with promptly. I am also very pleased with the responsive design which allows my website to be viewed easily on a smart phone.”

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Neil the Knit – Web Shop

Neil the Knit logo by Moghill Web Services

The Project

We were asked to build the first ever website and online shop for Neil, who has spent many years selling wools and yarns at exhibitions around the UK.

He wanted a way for his customers to buy from him when not at a show, and a new, fresh branding to stand out from the crowd and he wanted a company he could deal with in plain English.

[caption id="attachment_1065" align="alignright" width="375"]Neil the Knit web yarns and knitting pattern shop designed by Moghill Web Services Neil the Knit web yarns and knitting pattern shop[/caption]

What Moghill did

We took an original idea of Neil’s and worked it into a logo for an online shop with Paypal integration.

Neil was also clear that the shop should be easy to use and clearly laid out so we used a web shop with a simple interface and a one page checkout.

The shop began with around 300 products but we have worked with Neil to expand it beyond 500 products with yet more planned.

We also produced a range of branded products for Neil, from business cards to environmentally friendly cotton bags.

Visit the website: www.neiltheknit.co.uk

What they said

Neil Morris, owner, said: “I have found Fiona and Patrick to be professional, very helpful, honest and approachable.

“Their setting up of the web site has run very smoothly and deadlines were met.

“They also spoke in a jargon free language and my “idiot sheet” is clear. I look forward to working with them both in the future.”

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Why your business needs a website

Recession - definition

Okay, so your business mainly deals with local people, so why would you want a website?

You can still use the web to connect your business to new customers locally.

[caption id="attachment_917" align="alignright" width="350"]Recession - definition A good website can help you fight the effects of the recession[/caption]

The simple answer is, if you’ve ever advertised – in a local paper or Yellow Pages perhaps – or put flyers through letter boxes then you need a website.

Your website is where you get the chance to tell your potential customers about your business.

You can say more than you’ll ever fit in an advert – and that’s just for a start.

Your customers can find out about what you can do for them without them having to ask you directly.

You can show them examples of your work, tell them how to get in touch with you and of course sell your products and services – and the beauty of it is that once it’s set up anyone can access it, 24 hours a day, 365 days a year. You don’t have to do a thing.

More business

A well set up, professional website can bring in new business and raise your profile more than any amount of advertising.

Get it right and a good website can help your business be a success, even more so if tied in with a well used presence on social media, such as Facebook.

After all we’re in the 21st century now and people expect businesses to be online these days.

Often people looking for a service will look on the internet first and if you’re not on the web you’re not taking advantage of the best low cost advertising space there is.

This is only going to become more important as a generation of young people brought up on computers grow to maturity.

While you may be doing okay with your current customers, your future customers will be looking for you on the web – make sure they can find you!

Mind how you go….

Many small businesses build their own sites with varying results – but wouldn’t you rather concentrate on what you do best and leave your website to a professional?

If you don’t know what you’re getting into some of the do it yourself options can look attractive, but if you’re not careful you can end up wasting so much time learning to do basic things that it would have been cheaper to pay someone to do it.

And don’t fall into the trap of having a mate do your site as a favour – at Moghill we’ve never seen that type of arrangement work out well.

Do yourself a favour and concentrate on what you’re good at – running your business – and bring in a professional to take care of your site.

Your route to web success

If your website is to be a success it needs to be done properly otherwise you won’t get your message across.

Your website creates an impression about your business and if you want to look like you mean business you need a professional looking website.

And if you don’t get a professional to build your site the chances are your customers won’t even be able to find it.

Choosing a web design company

Building websites in his bedroom every now and again

There’s a massive choice of web design companies out there – so how do you spot the diamonds and avoid the duds?

One of the problems with web design is that anyone can do it – to an extent. But you should exercise the same caution when looking at web design companies as you would if you were hiring a builder.

[caption id="attachment_921" align="alignright" width="350"]Building websites in his bedroom every now and again Building websites in his bedroom every now and again[/caption]

Steer clear of companies who offer web design as an add on to their main business – common among IT and telecoms companies, as well as public relations and marketing companies. They often lack the skills to give you a decent website.

They may be able to have a go at giving you a site, but it will probably cost you more money and hassle in the long run.

And in the end you will probably have to go to a proper web design company!

The perils of amateurs

These days anyone with a computer can set themselves up as a web designer and this amateurism can make hiring a web designer a nightmare.

They may have flashy websites of their own, but there’s a lot more to building a professional website than the ability to make it look  nice.

The geeks

There are also web companies who want to sell you all sorts of complicated web solutions – but at a price. Often these web agencies are more biased towards the technical side of things.

Sure – you’ll get a website, but you may well pay through the nose for a solution that uses a sledgehammer to crack a nut.

We’ve seen clients charged large amounts by these companies only to be left on their own once the site has been built.

On the other hand, some may charge very little and only deal with you via e-mail. Always be suspicious of someone who will not speak on the phone or meet in person. And be wary of people claiming to supply ‘cheap’ websites – it will always cost you more in the end.

Long term relationship

Even if you only have a three page simple website you are still entering into a long term business relationship with the company who builds it. So you should treat your website as you would any other long term partnership.

Any company worth its salt should have a portfolio of websites they have produced for other clients. The company should be happy for prospective clients to contact its customers.

You are looking for a broader range of skills, not just an expert in IT, public relations or graphic design.

Those skills include:

  • Writing and editing – specifically writing for websites
  • Photography and design
  • The necessary technical skills
  • In depth understanding of web user behaviour and how to present information
  • Web marketing skills, including search engine optimisation
  • Project management skills and a proven ability to deliver

But above all else they must have good customer service skills. You must be able to build a rapport with your web provider.