Mailpoet Newsletters guide

Mailpoet (also Mailpoet 3) is a powerful way to send newsletters from your website, but also make sure they get seen by their intended audience.

This guide covers the main areas you may have questions about, and what you need to know. Most links point to Mailpoet’s own user guide.

Mailpoet help guides

Legal considerations of sending e-newsletters

By using our service you agree to not spam or otherwise abuse the service. This means everyone you send to must have given their consent to be emailed by you.

See Mailpoet’s guide to GDPR. What you need to know about data protection laws and your e-newsletters.

Creating newsletters

Here’s Mailpoet’s guide to the Newsletter Editor

Managing your subscribers and lists

Questions and answers on subscribers and lists

Understanding open rates, clickrates and your other statistics

Mailpoet: Detailed stats view in Mailpoet premium

New Mailpoet newsletter interface
Mailpoet newsletter interface

Mailpoet: Frequently asked questions

What is Mailpoet?

Mailpoet is software we can add to your WordPress website that allows you to send e-newsletters. It comes in both free and premium versions, and includes an email sending service.

How does it work?

You create a newsletter in the admin area of your site and then send it to your list of subscribers. You can also set up automated mailings. The newsletter is then sent by Mailpoet’s servers, which means it has a better chance of being seen by your customers and not handled as junk.

Why do I need this?

E-newsletters are a great way to keep in touch with your customers, especially if you have an online shop, where you can use it to send out special offers or new products that keep customers coming back for more.

What about Data Protection laws

Mailpoet includes everything you need to comply with the latest Data Protection (GDPR) laws, with features like double opt-in. But much of the law is about what you do with the data and Mailpoet is just a tool to help you comply.

Can I tell who opens and clicks on my emails?

Mailpoet includes tracking info for all your emails, including bounce management and link tracking through Google Analytics. The premium version has most options, but you get it for free if you have fewer than 1,000 subscribers.