Mailpoet Newsletters guide

Mailpoet (also Mailpoet 3) is a powerful way to send newsletters from your website, but also make sure they get seen by their intended audience.

This guide covers the main areas you may have questions about, and what you need to know. Most links point to Mailpoet’s own user guide.

Mailpoet help guides

Before you start: Legal considerations of sending e-newsletters

Mailpoet isn’t just the software we use to set on newsletters on your website. It’s also a service that sends your newsletters for you. This means your e-newsletters are far more likely to be delivered to their destination than the previous method, which used your website to send email.

By using the Mailpoet service you agree to not spam or otherwise abuse the service. This means everyone you send to must have given their consent to be emailed by you.

See Mailpoet’s guide to GDPR. What you need to know about data protection laws and your e-newsletters.

Creating newsletters – the quick way

We set up your Mailpoet software so it’s easy to create your newsletters. From your admin area, select Mailpoet, then Emails and you’ll see the template we created for you.

Hover your cursor over the title of the template and this will bring up a series of options. Select Duplicate and away you go!

Select Duplicate and get creating your Mailpoet newsletter

Don’t forget to change the title of your newsletter before sending it.

Need more detail? Here’s Mailpoet’s guide to the Newsletter Editor

New Mailpoet newsletter interface
Mailpoet newsletter interface

Managing your subscribers and lists

Questions and answers on subscribers and lists

Mailpoet and WooCommerce – perfect partners

Mailpoet really comes into its own on WooCommerce sites, where you can use your emails to alert customers to new products, sale items etc. Offer customers an incentive – usually a single use discount code – to sign them up and keep them coming back for more.

Mailpoet provides a subscription box on the WooCommerce checkout page, as well as the standard forms. Our favourite is the slide-out subscription form, which we’ve seen pull in huge numbers of subscribers in a short time.

Understanding open rates, clickrates and your other statistics

Mailpoet: Detailed stats view in Mailpoet premium

Mailpoet: Frequently asked questions

What is Mailpoet?

Mailpoet is software we can add to your WordPress website that allows you to send e-newsletters. It comes in both free and premium versions, and includes an email sending service.

How does it work?

You create a newsletter in the admin area of your site and then send it to your list of subscribers. You can also set up automated mailings. The newsletter is then sent by Mailpoet’s servers, which means it has a better chance of being seen by your customers and not handled as junk.

Why do I need this?

E-newsletters are a great way to keep in touch with your customers, especially if you have an online shop, where you can use it to send out special offers or new products that keep customers coming back for more.

What about Data Protection laws

Mailpoet includes everything you need to comply with the latest Data Protection (GDPR) laws, with features like double opt-in. But much of the law is about what you do with the data and Mailpoet is just a tool to help you comply.

Can I tell who opens and clicks on my emails?

Mailpoet includes tracking info for all your emails, including bounce management and link tracking through Google Analytics. The premium version has most options, but you get it for free if you have fewer than 1,000 subscribers.