The client
Jo Bregazzi is a cosmetic and medical permanent makeup specialist based in Shrewsbury, Shropshire.
As a former nurse and artist, she has a national reputation for her excellent work and receives GP referrals from all over the UK, particularly for scar coverage after surgery or accidents as well as after breast cancer treatment. She also carries out cosmetic tattooing on eyebrows, eyeliner and lips.
The problem
Jo had had a website built for her several years ago in a proprietary content management system developed by the company who built it, but she had never been truly happy with the way it looked or performed.
Being several years old, the website was looking dated, wasn’t mobile responsive and was cluttered with no clear focus on where to go for the information you wanted. It wasn’t great either at displaying photo galleries of her work, and the blogging function was lacking.
It was also difficult for Jo to update and difficult for site visitors to use and the system itself was no longer supported by the company who built it so she had no support in getting around any difficulties she had. She needed something much easier for her to update and the current system was constrained in what she could change.
Bookings
The site simply wasn’t reflecting the quality of her work.
She was also looking to rebrand the business to bring her image up to date and have a recognisable logo and style with which to build her brand.
And finally, she needed it to integrate with her online booking system, Timely, which she used to organise appointments.
How we helped
We consulted with Jo to define what she wanted from her website, which was something clean and fresh, mobile-friendly and modern that integrated with Timely.
We brought in our graphic design and branding partner, Gina at Red Stone Studio and together concluded that, as she had a good name in the industry, she would rebrand from trading as Creative Enhancement, as she had previously, to using her own name.
Rebrand
Previously trading as Creative Enhancement, we suggested that she might like to use her reputation to her advantage and trade under her own name.
Gina created Jo a brand that is modern and fresh, creating variations on her logo and other graphics for social media and printed stationery, such as letterhead and business cards.
We took the brand to create a modern, mobile friendly website. We then used content from her old website to build the site structure and create some starter blog posts for her to build upon.
Easy to update
We repurposed the content to focus on what her clients and site visitors would want to do, making it easy to find the online bookings features and creating image galleries to display examples of her work.
As her clinic is home-based, it was important for clients to be able to easily find her, so we embedded an interactive Google map into her contact page.
As the site is built in WordPress (as is everything we do), we simplified the admin panel she accessed to make available only those features she needs access to and trained her in how to use the system.
And we integrated her booking system into the website so that clients can book a consultation in just a few clicks and without leaving the site.
What happened next
Jo is much happier with both how the website looks and performs on tablets and phones and how much easier the site is to manage. As well as having a fresh new look, it’s much easier to get around.
She is taking bookings through the site and so now her website has become a valuable asset to her business that will continue to grow as her business does.
After just one week of going live, it was showing on page 1 in county-wide Google search results and her Google map pin was top of the list.
Visit the Jo Bregazzi website