Project Tags Archives: Book publishing

European Railway Atlas

European Railway Atlas

E-Commerce shop for independent publisher with e-newsletter

European Railway Atlas is a niche online shop supplying maps of European railway networks.

Owner Mike Ball began creating the atlas back in the 1980s and over the years saw it grow into a product he could sell online. He set up his own website with a free tool, but after a few years decided it was time for a more professional, integrated website. That’s when he came to us.

We recommended a solution based on WordPress and WooCommerce, with some important customisations, complex worldwide postage rules and PayPal integration.

Customised physical and digital products

The core product was an all Europe atlas, backed by a series of more detailed editions for each country. Customers buying a map would get not only a physical copy of the map, but a PDF digital copy of it for use on phones and other devices.

Digital products can be a minefield and Mike wanted to avoid unauthorised copying and sharing of his digital maps. We were able to set up a system where, on purchase the customer would be sent a download link to the PDF file.

That link would allow the file to be accesed a limited amount of times within a limited period. The digital map was also stamped with the customer’s email address and purchase date, to further discourage copying.

All of this had to be as automated as possible, with everything triggered by a customer buying a product. The shop does everything except for packaging the maps and sending them out!

But it does produce printable invoices and packaging slips.

E-mail marketing and SSL Security

An essential part of any online shop is e-mail marketing and we included this in the project. E-mail marketing is a great way to bring customers back to an online shop again, letting them know about new products and offering discount codes.

Online shops collect a great deal of personal information, and we ensured the site meets the latest security standards, by securing the website with an SSL Certificate.

European Railway Atlas website
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Fair Acre Press

Fair Acre Press

Web Shop for small publishing house, incorporating a blog with e-newsletter, events calendar and competition facility

Fair Acre Press is a small publishing house based near Oswestry with a strong emphasis on poetry and involvement in the arts.

They approached us with specific requirements for a new website that would allow them to promote and sell their books online, either through the site itself, or by directing though to other websites.

The new site was to incorporate an existing WordPress website and blog, adding new content sections with a blog for each one, and all this was to link up to a new e-newsletter to send to around 700 subscribers.

Fair Acre Press also wanted the website to run competitions, which proved to be the most challenging aspect. Entrants were to upload their poetry to the website, but their poetry had to be submitted directly to the judges anonymously.

The solution was to provide a web form that sent a record to Fair Acre Press, while sending a copy of the poetry to a Dropbox folder, to which the judges had access. This allowed the organisers to match up submissions to names, while the judges had no idea whose work they were judging.

 

 

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