Fair Acre Press

Fair Acre Press

Web Shop for small publishing house, incorporating a blog with e-newsletter, events calendar and competition facility

Fair Acre Press is a small publishing house based near Oswestry with a strong emphasis on poetry and involvement in the arts.

They approached us with specific requirements for a new website that would allow them to promote and sell their books online, either through the site itself, or by directing though to other websites.

The new site was to incorporate an existing WordPress website and blog, adding new content sections with a blog for each one, and all this was to link up to a new e-newsletter to send to around 700 subscribers.

Fair Acre Press also wanted the website to run competitions, which proved to be the most challenging aspect. Entrants were to upload their poetry to the website, but their poetry had to be submitted directly to the judges anonymously.

The solution was to provide a web form that sent a record to Fair Acre Press, while sending a copy of the poetry to a Dropbox folder, to which the judges had access. This allowed the organisers to match up submissions to names, while the judges had no idea whose work they were judging.



Shrewsbury Steam Rally

Shrewsbury Steam Rally

Shrewsbury Steam Rally

The client

Shrewsbury Steam Rally is one of the longest established and highest attended annual events in Shropshire and is run by the County of Salop Steam Engine Society. It is held every August Bank Holiday weekend and has done since the late 1960s. It attracts 20,000+ visitors every year.

The problem

The society already had a WordPress website that had been built and maintained by volunteer club members.

They knew that it was time to bring in professional help on the website as they knew it wasn’t bringing in enough visitors to the event but weren’t sure what they could do to help that. It was also struggling on a limited hosting platform.

They also wanted to try online ticket sales but needed guidance on how to make it work, and even whether it was worth investing in the long term. So they turned to Moghill for help.

How we helped them

The first step was to bring the existing site into our hosting, keeping hte original site live while we developed a new website with responsive design and a new, modern look.

Initially we discussed what they wanted to achieve and what they currently had in place (with regards to ticketing) so we could develop a system that would work well but also fit in with what they already had in place.

This was important because our solution would have to integrate with the gate system in use, running smoothly and preventing ticket duplication – and fraud.

It was also important that we work with them to develop a cost-effective solution as budget was limited.

We also looked at maximising sales by repurposing and streamlining the website content.

It had originally been very society-focussed rather than event-focussed so we put ticket sales front and centre along with useful information visitors would want to know, such as camping arrangements and facilities as well as what was happening at the event itself.

What happened next

Ticket sales far exceeded expectations.

Despite only very light promotion – only one post on the event’s Facebook page – ticket sales took off, making a seven-fold return on investment on the site in just one month of sales.

Even though nobody in the society had expected such sales, the website, built with WordPress and the WooCommerce platform for online sales, never missed a beat and coped effortlessly with high demand.

With the proof of concept that the online ticketing worked, and would be used, they have since implemented a full permanent ticketing system along with the hardware investment in terms of scanners on the gate for admissions.

But the site and its overnight success allowed the society to make an informed investment decision that changed the whole ticketing system, making it easier and better for visitors to get hold of tickets and spend less time queuing – and more time having fun!

[button link="http://www.shrewsburysteamrally.co.uk/" window="yes"]Visit the Shrewsbury Steam Rally website[/button]