Project Tags Archives: Food and Catering

Edwards Dairy, Chirk

Edwards Dairy, Chirk

E-Commerce with Newsletter integration and customer self service

Edwards Dairies deliveries milk, groceries and all kinds of other things to business and residential customers around Oswestry, Chirk and Wrexham.

They originally came to us in 2012 after the designer of their first website decided to leave the business, leaving them with no-one to look after their website.

We started again with a WordPress website that allowed customers to serve themselves through a variety of forms, for example if they wanted to pause their order (if they were going away) or add extra items to their order.

Since then the Edwards Dairies website has evolved. The company is active on Facebook in particular, and we first expanded the website to allow them to publish special offers, and then send them out to customers by e-newsletter.

In 2015 we adapted the site to an online shop using WooCommerce, which allows their customers to select goods and add them to their normal order for delivery.

This meant that we had to ensure only existing customers are able to order or create an account.

The site underwent a re-design early in 2016, and we adapted it to run over SSL.

All these changes were possible by taking the original website we built in 2012 and adapting it several times along the way, turning it into a valued part of the Edwards Dairies business.

As of 2018 the original site has now been integrated into a third party CRM and we no longer host and maintain it.

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Bloomers and Carolines Bakery

Bloomers and Carolines

The Project

Bloomers Bakery and Caroline’s is a wholesale bakery business based in Wem, Shropshire, with shops in Oswestry and Wrexham.

We built their first website, with an emphasis on promoting the business to potential commercial clients, rather than the end users of their product.

What we did

The site had to reflect the joint branding of both Bloomers and Carolines, and showcase their products.

We used their existing branding and recreated it for the website, with a page for the Bloomers Range of mainly savoury products and another for the their Carolines range, which is mostly cakes. Customers wanting to know about the full range can also download a full brochure in PDF format.

The company also delivers products across a wide area so we showed the delivery area on a map, and provided a contact form for delivery enquiries.

While we had available the pictures from the brochure, they lacked the impact we need so we also did some photos of our own, both at their base in Wem and at their Oswestry shop.

Taking photos in a cake shop was a tough assignment, but we got through it somehow!

Visit the Bloomers and Carolines website
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A. C. Edwards & Sons Fruit and Vegetable suppliers

The Project

A. C. Edwards & Sons Fruit and Vegetable suppliersA. C. Edwards & Sons asked us to create a professional web presence at a budget, so we offered them our one page website product. These sites are idea for businesses who want to start small and build up to a bigger website, for start-ups and for businesses that just need a web presence.

What Moghill did

We created a one page website  and set them up a Facebook page to advertise their produce. Like all our one page sites, the site gets across the basic information about the business while making it easy for customers to contact them, and linking through to social media preferences.

The website is in a responsive design which adapts itself to display across all devices from a desktop computer to a mobile phone.

Visit A C Edwards and Son’s website
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Chirk Trout Farm

The Project

Chirk Trout FarmChirk Trout Farm and Smokery is a varied business that covers a trout farm with live fish sales, a contract smokery and top quality food from smoked fish to ready meals. They can often be found at farmer’s markets and food festivals and they also have their own farm shop at their premises in the Ceiriog Valley, near Chirk.

They previously had a website but it had never been a success and at some point it had been switched off. They had also lost contact with their web developer.

What Moghill did

They asked us to build a new website that reflected the various different aspects of the business with an online shop selling a selection of their products.

The shop has a clean and modern look and features striking photographs of the products. The photography was part of the package and our web shop software ensured a fast, clean checkout and a shop that is easy for customers to use.

.The site launched in February 2013 and we also produced some new leaflets for the business to go with the new site.

Visit Chirk Trout Farm’s website
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