European Railway Atlas

European Railway Atlas

E-Commerce shop for independent publisher with e-newsletter

European Railway Atlas is a niche online shop supplying maps of European railway networks.

Owner Mike Ball began creating the atlas back in the 1980s and over the years saw it grow into a product he could sell online. He set up his own website with a free tool, but after a few years decided it was time for a more professional, integrated website. That’s when he came to us.

We recommended a solution based on WordPress and WooCommerce, with some important customisations, complex worldwide postage rules and PayPal integration.

Customised physical and digital products

The core product was an all Europe atlas, backed by a series of more detailed editions for each country. Customers buying a map would get not only a physical copy of the map, but a PDF digital copy of it for use on phones and other devices.

Digital products can be a minefield and Mike wanted to avoid unauthorised copying and sharing of his digital maps. We were able to set up a system where, on purchase the customer would be sent a download link to the PDF file.

That link would allow the file to be accesed a limited amount of times within a limited period. The digital map was also stamped with the customer’s email address and purchase date, to further discourage copying.

All of this had to be as automated as possible, with everything triggered by a customer buying a product. The shop does everything except for packaging the maps and sending them out!

But it does produce printable invoices and packaging slips.

E-mail marketing and SSL Security

An essential part of any online shop is e-mail marketing and we included this in the project. E-mail marketing is a great way to bring customers back to an online shop again, letting them know about new products and offering discount codes.

Online shops collect a great deal of personal information, and we ensured the site meets the latest security standards, by securing the website with an SSL Certificate.

[button link="" window="yes"]European Railway Atlas website[/button]

Ellesmere Hotel

Ellesmere Hotel

Hotel website with news and third party bookings integration with

The Ellesmere Hotel is an historic hotel that has always played an important part in the history and life of the Shropshire town of Ellesmere.

For several years it had been a pub, but its owners decided in 2015 to renovate it and re-open as a hotel serving holidaymakers and business travellers.

The owners came to us through a recommendation and asked us to create a new website for them that helped promote the town of Ellesmere as well as the hotel, and allowed people to enquire about accommodation.

The site features stunning photography from local photographer Sue Austin.

It also had a news section that allows the owners to easily update the site with new events.

The site launched in mid 2016 and we later added bookings integration with

And, to keep up with the latest security and privacy standards, the website is secured with an SSL Certificate.

[button link="" window="yes"]Visit The Ellesmere Hotel website[/button]
Berwyn Barns

Berwyn Barns – Holiday accommodation

Berwyn Barns

The project

Berwyn Barns is a pair of luxury self-catering cottages in the upper reaches of the Ceriog Valley in North Wales.

Owners the Hughes family came to us armed with a tourism grant and asked us to create their first website, as well as business cards and a marketing brochure.

We worked with Red Stone Studio to produce a logo which gave us a common design theme for website and printed materials, and we didn’t need a second invitation to visit the cottages and photgraph them.

Even the weather was kind to us and we came away with photos that made the most of the tranquil and beautful surroundings.

These photos, combined with other supplied by the client, gave us all the images we needed for the brochure and a website that really makes the most of the accommodation.

Online booking

Since the client is already contracted with a booking site, we integrated the existing booking facility into the site, along with the ability for guests to enquire directly.

As always, we built this website in WordPress and responsive design for mobile devices and we set our the structure and wrote the content after discussions with the client.

The result is a website we and the client are proud of, and which we have since developed by adding a blog for latest events.

[button link="" window="yes"]Visit the Berwyn Barns website[/button]
Pentreclawdd Farm, Oswestry

Pentreclawdd Farm, Oswestry

Pentreclawdd Farm, Oswestry

Responsive website with online bookings for camping pods and caravan spaces

Bookings page on the Pentreclawdd Farm website

Pentreclawdd Farm, Oswestry, operates camping pods and a caravan site, with a seasonal Christmas tree and Christmas shop business.

They came to us to build their first website when they opened in 2013, to which we added online bookings for the pods and caravan site.

We created a mobile responsive WordPress website, using the WooCommerce e-commerce platform to handle accommodation booking.

This booking area also served as a booking system for the business, as it allowed phone bookings to be added manually, providing a single place to manage bookings and payment.

Sales success

The booking system went live in early 2014, and rapidly became a success, earning more than five times the cost of its development in its first season alone. Sales more than doubled again the following year and continued to rise in 2016.

During that time we hosted and maintained the site and ensured it continued to work reliably.

Pentreclawdd Farm decided to replace the site in late 2016 with another developer.


Shiny Bike Syndrome

Shiny Bike Syndrome

The Project

Shiny Bike SyndromeShiny Bike Syndrome started out as a motorcycle valeting business and has since expanded into providing cleaning products and accessories for bikes, as well as protective kit for riders.

We created an early website for the company in 2011, but as the business changed the proprietor, Nigel Coulson, decided he needed to update the site. He also wanted a way to take deposits for valeting appointments via his website.

What Moghill did

We created a new webshop for his business and made it much easier for customers to use than the previous version, leading to an improvement in sales. While doing this we switched the site to the popular and flexible WordPress platform, to make it easier to manage his shop. This meant we were able to bring the design of the site up to date, but we also put a lot of effort into optimising the site for search engines.

The biggest factor was an online booking calendar which allows his customers to pick a date for their motorcycle valet and then pay a deposit. This has proved really popular with his customers almost immediately since launch.

Because Shiny Bike Syndrome already had a working website, we built the site in a secret area and only put it live, replacing the original, when it was ready. This kept disruption to customers to a bare minimum.

Nigel said: “I saw a noticeable increase in customer numbers as soon as the site went live – I wasn’t expecting anything like that to happen.

“Some of my existing customers have mentioned how much better my new website looks as well.”


Neil the Knit

Neil the Knit

The Project

Neil the KnitWe were asked to build the first ever website and online shop for Neil, who has spent many years selling wools and yarns at exhibitions around the UK.

What Moghill did

Neil was clear that the shop should be easy to use and clearly laid out so we built a web shop with a simple interface and a one page checkout.

The shop has proved very successful and since launch we have expanded the product range and added new products to the shop to the point it currently has almost 600 products.

We have also produced Neil’s marketing material, from business cards and a banner to branded jute bags for his customers.

Full details on the Neil the Knit project can be found here:

[button link="" window="yes"]Visit Neil the Knits website[/button] [button link="" window="yes"]Neil the Knit web shop – Case Study[/button]
Dodleston Manor

Dodleston Manor

The Project

Dodleston ManorWe were asked to create the first website for this new wedding and accommodation venue on the outskirts of Chester. The site was intended to promote the venue in advance of its opening in 2013.

What Moghill did

We worked with a local graphic designer to create a logo and integrate it into a new website that promoted the wedding and accommodation parts of the business, and also provided social media presences on Facebook and Twitter.

As always the site is as easy as possible to use, while being attractive visually and attractive to search engines.

The venue opened in summer 2013 and we updated the site to reflect this, with new photography and updated information.

In 2016 the client moved on with a different website, which means the one we built can no longer be seen.

The Bike Experience

The Bike Experience

The Bike Experience

The Project

The Bike Experience is a charity that helps disabled motorcyclists ride again on adapted bikes.

Our brief was to build a website that provides information about the charity for potential sponsors, information for participants, a blog and an online community for organisers, participants and volunteers.

The site included an events diary, forum, blog and videos, as well as Facebook integration. After 6 years it was amalgamated into another website.