Nearly Wild Camping

Nearly Wild Camping

Nearly Wild Camping

The Project

Nearly Wild Camping began in 2013 as a Community Interest Company that allows farmers and landowners with basic camping facilities to offer their land to campers.

Since then it has taken off and its website and technology has been at the heart of its success, with major website improvements made in 2017.

The Nearly Wild Camping website allows people to join on an annual subscription, which then gives them access to members-only website content, including a directory of all camp ‘sites’, with the ability to contact owners to make bookings.

Everything from taking membership fees to allowing camp ‘sites’ to add their details is handled by the site, and controlled by Nearly Wild Camping’s administrators.

Nearly Wild Camping Booking Page

The project

We were originally invited to bid on the project in a competitive process with other web design companies in 2013.

We used a mobile responsive WordPress design (for ease of use across all devices), and WooCommerce as the basis for the booking and membership systems.

We used a business directory extension to run the camping directory, which will allow camping location owners to add themselves on payment of a fee. The site will also sell co-operative memberships, with members then able to book and pay for their stay at any location through the website.

There’s an option to message the owner of the camping facility and a chance to rate and review where you’ve stayed.

One of the key things about this site was to make it as simple as possible for camping location owners and members, but also the Nearly Wild Camping team as well.

Nearly Wild Camping already had a hosted blog, so we integrated this with their MailChimp newsletter and social media profiles.

The site went in its early form in 2014 and we handed it over and trained their team to manage it.

What the client said

“Who would have thought that so much goes on behind the scenes of a website. Moghill have been absolute stars, listening to our rambling descriptions of what we are after and turning them into a wonderful website and being incredibly patient with all of our ‘oh and…’

“We would definitely recommend them to anyone looking to get their website designed.”

Kerry Lane, Nearly Wild Camping

[button link="" window="yes"]Visit the Nearly Wild Camping website[/button]

Ellesmere Hotel

Ellesmere Hotel

Hotel website with news and third party bookings integration with

The Ellesmere Hotel is an historic hotel that has always played an important part in the history and life of the Shropshire town of Ellesmere.

For several years it had been a pub, but its owners decided in 2015 to renovate it and re-open as a hotel serving holidaymakers and business travellers.

The owners came to us through a recommendation and asked us to create a new website for them that helped promote the town of Ellesmere as well as the hotel, and allowed people to enquire about accommodation.

The site features stunning photography from local photographer Sue Austin.

It also had a news section that allows the owners to easily update the site with new events.

The site launched in mid 2016 and we later added bookings integration with

And, to keep up with the latest security and privacy standards, the website is secured with an SSL Certificate.

[button link="" window="yes"]Visit The Ellesmere Hotel website[/button]
Jo Bregazzi

Jo Bregazzi Cosmetic and Medical Permanent Makeup

Jo Bregazzi

The client

Jo Bregazzi is a cosmetic and medical permanent makeup specialist based in Shrewsbury, Shropshire.

As a former nurse and artist, she has a national reputation for her excellent work and receives GP referrals from all over the UK, particularly for scar coverage after surgery or accidents as well as after breast cancer treatment. She also carries out cosmetic tattooing on eyebrows, eyeliner and lips.

The problem

Jo had had a website built for her several years ago in a proprietary content management system developed by the company who built it, but she had never been truly happy with the way it looked or performed.

Being several years old, the website was looking dated, wasn’t mobile responsive and was cluttered with no clear focus on where to go for the information you wanted. It wasn’t great either at displaying photo galleries of her work, and the blogging function was lacking.

It was also difficult for Jo to update and difficult for site visitors to use and the system itself was no longer supported by the company who built it so she had no support in getting around any difficulties she had. She needed something much easier for her to update and the current system was constrained in what she could change.


The site simply wasn’t reflecting the quality of her work.

She was also looking to rebrand the business to bring her image up to date and have a recognisable logo and style with which to build her brand.

And finally, she needed it to integrate with her online booking system, Timely, which she used to organise appointments.

How we helped

We consulted with Jo to define what she wanted from her website, which was something clean and fresh, mobile-friendly and modern that integrated with Timely.

We brought in our graphic design and branding partner, Gina at Red Stone Studio and together concluded that, as she had a good name in the industry, she would rebrand from trading as Creative Enhancement, as she had previously, to using her own name.


Previously trading as Creative Enhancement, we suggested that she might like to use her reputation to her advantage and trade under her own name.

Gina created Jo a brand that is modern and fresh, creating variations on her logo and other graphics for social media and printed stationery, such as letterhead and business cards.

We took the brand to create a modern, mobile friendly website. We then used content from her old website to build the site structure and create some starter blog posts for her to build upon.

Easy to update

We repurposed the content to focus on what her clients and site visitors would want to do, making it easy to find the online bookings features and creating image galleries to display examples of her work.

As her clinic is home-based, it was important for clients to be able to easily find her, so we embedded an interactive Google map into her contact page.

As the site is built in WordPress (as is everything we do), we simplified the admin panel she accessed to make available only those features she needs access to and trained her in how to use the system.

And we integrated her booking system into the website so that clients can book a consultation in just a few clicks and without leaving the site.

What happened next

Jo is much happier with both how the website looks and performs on tablets and phones and how much easier the site is to manage. As well as having a fresh new look, it’s much easier to get around.

She is taking bookings through the site and so now her website has become a valuable asset to her business that will continue to grow as her business does.

After just one week of going live, it was showing on page 1 in county-wide Google search results and her Google map pin was top of the list.

[button link="" bg_color="#ba2e24" window="yes"]Visit the Jo Bregazzi website[/button]
Shrewsbury Steam Rally

Shrewsbury Steam Rally

Shrewsbury Steam Rally

The client

Shrewsbury Steam Rally is one of the longest established and highest attended annual events in Shropshire and is run by the County of Salop Steam Engine Society. It is held every August Bank Holiday weekend and has done since the late 1960s. It attracts 20,000+ visitors every year.

The problem

The society already had a WordPress website that had been built and maintained by volunteer club members.

They knew that it was time to bring in professional help on the website as they knew it wasn’t bringing in enough visitors to the event but weren’t sure what they could do to help that. It was also struggling on a limited hosting platform.

They also wanted to try online ticket sales but needed guidance on how to make it work, and even whether it was worth investing in the long term. So they turned to Moghill for help.

How we helped them

The first step was to bring the existing site into our hosting, keeping hte original site live while we developed a new website with responsive design and a new, modern look.

Initially we discussed what they wanted to achieve and what they currently had in place (with regards to ticketing) so we could develop a system that would work well but also fit in with what they already had in place.

This was important because our solution would have to integrate with the gate system in use, running smoothly and preventing ticket duplication – and fraud.

It was also important that we work with them to develop a cost-effective solution as budget was limited.

We also looked at maximising sales by repurposing and streamlining the website content.

It had originally been very society-focussed rather than event-focussed so we put ticket sales front and centre along with useful information visitors would want to know, such as camping arrangements and facilities as well as what was happening at the event itself.

What happened next

Ticket sales far exceeded expectations.

Despite only very light promotion – only one post on the event’s Facebook page – ticket sales took off, making a seven-fold return on investment on the site in just one month of sales.

Even though nobody in the society had expected such sales, the website, built with WordPress and the WooCommerce platform for online sales, never missed a beat and coped effortlessly with high demand.

With the proof of concept that the online ticketing worked, and would be used, they have since implemented a full permanent ticketing system along with the hardware investment in terms of scanners on the gate for admissions.

But the site and its overnight success allowed the society to make an informed investment decision that changed the whole ticketing system, making it easier and better for visitors to get hold of tickets and spend less time queuing – and more time having fun!

[button link="" window="yes"]Visit the Shrewsbury Steam Rally website[/button]
Pentreclawdd Farm, Oswestry

Pentreclawdd Farm, Oswestry

Pentreclawdd Farm, Oswestry

Responsive website with online bookings for camping pods and caravan spaces

Bookings page on the Pentreclawdd Farm website

Pentreclawdd Farm, Oswestry, operates camping pods and a caravan site, with a seasonal Christmas tree and Christmas shop business.

They came to us to build their first website when they opened in 2013, to which we added online bookings for the pods and caravan site.

We created a mobile responsive WordPress website, using the WooCommerce e-commerce platform to handle accommodation booking.

This booking area also served as a booking system for the business, as it allowed phone bookings to be added manually, providing a single place to manage bookings and payment.

Sales success

The booking system went live in early 2014, and rapidly became a success, earning more than five times the cost of its development in its first season alone. Sales more than doubled again the following year and continued to rise in 2016.

During that time we hosted and maintained the site and ensured it continued to work reliably.

Pentreclawdd Farm decided to replace the site in late 2016 with another developer.


Shiny Bike Syndrome

Shiny Bike Syndrome

The Project

Shiny Bike SyndromeShiny Bike Syndrome started out as a motorcycle valeting business and has since expanded into providing cleaning products and accessories for bikes, as well as protective kit for riders.

We created an early website for the company in 2011, but as the business changed the proprietor, Nigel Coulson, decided he needed to update the site. He also wanted a way to take deposits for valeting appointments via his website.

What Moghill did

We created a new webshop for his business and made it much easier for customers to use than the previous version, leading to an improvement in sales. While doing this we switched the site to the popular and flexible WordPress platform, to make it easier to manage his shop. This meant we were able to bring the design of the site up to date, but we also put a lot of effort into optimising the site for search engines.

The biggest factor was an online booking calendar which allows his customers to pick a date for their motorcycle valet and then pay a deposit. This has proved really popular with his customers almost immediately since launch.

Because Shiny Bike Syndrome already had a working website, we built the site in a secret area and only put it live, replacing the original, when it was ready. This kept disruption to customers to a bare minimum.

Nigel said: “I saw a noticeable increase in customer numbers as soon as the site went live – I wasn’t expecting anything like that to happen.

“Some of my existing customers have mentioned how much better my new website looks as well.”