Why simple websites are best

A simple website will not only get your message across to your customers in the most effective way possible, but it will save you money, too.

Many web companies will try and sell you a site with all the bells, whistles and gimmicks they can but this will only end up annoying your website visitors – so why bother?

All the research shows that website visitors have less and less patience with websites.

They just want to get in, find out what they need to know and get out again.

A boffin
A usability boffin, yesterday

Anything else just gets in the way and often makes the page load slower, adding to their frustration.

A good website doesn’t need:

  • Flashy animated graphics (including dancing gnomes!)
  • Swish designs that baffle and confuse visitors;
  • Pages of waffle and mission statements;
  • ‘Cool’ greetings that say good morning/afternoon/evening according to the time of day you arrive;
  • Any other pointless gimmicks that detract from your message.

In fact these features will only get in the way of your business connecting with your customers.

So why go to all that trouble, let alone pay through the nose for a load of stuff you just don’t need?

Still not convinced? Then read on…

So what does your business website need?

Your website should be:

  • Easy to use and find what you want;
  • Short and to the point, and written in plain English;
  • Built according to web standards and display the same for everyone;
  • Easy to find on search engines and other media such as Google Maps and Facebook.

Find out more:

  • Jakob Nielsen’s site provides a guide on how web content should be written: Concise, scannable, and Objective: How to write for the web
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