If you’re blogging on a business website, you want to make the most return on your efforts. Here are 5 tips to help your blog posts or news items hit the mark. (more…)
Archive | Content for business websites
Everything to do with writing and organising content for business websites
Building effective small business websites using the Top Tasks approach
An effective website can be an asset to any business, but many small business websites end up hard to use disasters that never fulfill their potential. Many business owners see their website as a cost and a necessary evil, but it doesn’t have to be this way. An effective website brings a steady stream of […]
How to blog on your business website
Blogging on your business website can bring all kinds of benefits – especially to your bottom line – but getting going is easier said than done. This post is for you if you’ve wondered whether you should blog, have been told you should, or if you’ve always intended to, but never got going. I’ll cover […]
How to use video on your business website
Videos can be a powerful tool in business websites, but all too often it’s used badly and without thought. Here are some things to consider before you use video on your website. Done badly, video has the power to annoy your website visitors and drive them away. Even at best the video may be ignored […]
Why trust is the most important ingredient for website success
These days many people’s first impression of your business is your website – and the number one question in their minds is: Can I trust you? In the absence of a face to talk to, all they have to go on is your website and how easy you make it for people to find what […]
Website contact forms: Why you must keep them short
Ever given up on an online transaction – like filling in a form – because it took too long? You and just about everyone else. Web contact forms play a big part in every day web use. If your business has a website, chances are there is at least one contact form on it. Many […]
Five tips for writing effective website copy
Writing for the web is different from any other form of copywriting and needs special attention. It’s not just a matter of taking your printed promotional material, grafting it onto your website and hoping it will do the job – because it won’t. And going on at length about what you have to offer and […]
Make sure your Tweets and blog posts don’t land you in trouble with the law
The following is an overview of how to avoid legal issues on social media. With the current case of Lord McAlpine suing people who falsely named him as a child abuser, Twitter and social media in general is under the microscope like never before. The former Tory treasurer is chasing everyone who named him on […]
Cookie law made simple – no need to panic
In the last few months alarm has been spreading across the web community and anyone who owns a website. The reason? A new British law governing privacy and websites, often referred to as the EU Cookie Law because it is derived from a European Directive. Since this post was first written in July 2012 the […]
Before you spend on SEO, take a long, hard look at your website
SEO companies are everywhere – cold calling, emailing and offering to do wonderful things for your site. They say driving traffic to your website will magically increase your sales. Many will throw lots of figures about page rank, keyword analysis, backlinks and optimisation for good measure. But while these things are important, a lot of […]