Okay, so your business mainly deals with local people, so why would you want a website?
You can still use the web to connect your business to new customers locally.
The simple answer is, if you’ve ever advertised – in a local paper or Yellow Pages perhaps – or put flyers through letter boxes then you need a website.
Your website is where you get the chance to tell your potential customers about your business.
You can say more than you’ll ever fit in an advert – and that’s just for a start.
Your customers can find out about what you can do for them without them having to ask you directly.
You can show them examples of your work, tell them how to get in touch with you and of course sell your products and services – and the beauty of it is that once it’s set up anyone can access it, 24 hours a day, 365 days a year. You don’t have to do a thing.
A well set up, professional website can bring in new business and raise your profile more than any amount of advertising.
Get it right and a good website can help your business be a success, even more so if tied in with a well used presence on social media, such as Facebook.
After all we’re in the 21st century now and people expect businesses to be online these days.
Often people looking for a service will look on the internet first and if you’re not on the web you’re not taking advantage of the best low cost advertising space there is.
This is only going to become more important as a generation of young people brought up on computers grow to maturity.
While you may be doing okay with your current customers, your future customers will be looking for you on the web – make sure they can find you!
Mind how you go….
Many small businesses build their own sites with varying results – but wouldn’t you rather concentrate on what you do best and leave your website to a professional?
If you don’t know what you’re getting into some of the do it yourself options can look attractive, but if you’re not careful you can end up wasting so much time learning to do basic things that it would have been cheaper to pay someone to do it.
And don’t fall into the trap of having a mate do your site as a favour – at Moghill we’ve never seen that type of arrangement work out well.
Do yourself a favour and concentrate on what you’re good at – running your business – and bring in a professional to take care of your site.
Your route to web success
If your website is to be a success it needs to be done properly otherwise you won’t get your message across.
Your website creates an impression about your business and if you want to look like you mean business you need a professional looking website.
And if you don’t get a professional to build your site the chances are your customers won’t even be able to find it.